Russia’s recent embargo on produce from the European Union (EU) in retaliation for sanctions levied against it for its role in the Ukrainian conflict has put Poland’s status as the world’s largest exporter of apples in jeopardy.
Poland is a major global apple exporter and had previously sent half its output to Russia.
In an effort to encourage cider production and consumption in the face of an apple excess, Poland’s Economy Ministry responded by proposing changes to a law that bans advertising on any alcohol other than beer.
The Economy Ministry says it makes no sense to ban advertising cider when there is no similar ban on beer, which has a similar alcohol content. The changes it has proposed to the so-called “law on educating about sobriety and counteracting alcoholism” are meant to help Polish farmers use the excess apples swamping the market due to the Russian embargo.
But, the Health Ministry and other health advocates are fighting the proposal. They say it is dangerous to encourage any alcohol consumption at all in a society that does not share the Mediterranean tradition of simply savoring small amounts of wine or beer at mealtimes.
He said there are some people who don’t like the bitterness of beer or other strong drinks who could take a dangerous liking to the lightness and sweetness of cider, which is currently consumed in only small quantities in Poland.
His agency, which is under the umbrella of the Health Ministry, is fighting the proposed change, which is to be debated in the Senate after it convenes in late September.
“Poles are not light drinkers; it’s the Eastern European model,” said Krzysztof Brzozka, director of the State Agency for the Prevention of Alcohol Related Problems.
Meanwhile, the Embassy of Poland solicited Wizards center Marcin Gortat’s help in encouraging people to request Polish apples. “From my early childhood, I ate a lot of apples,” Gortat says in a new video. “Look how tall I grew. Join me and Mr. Ambassador requesting Polish Freedom Apples. I’m Marcin Gortat from the Washington Wizards.”
Source: Polonia Media Network